IMC for Uber (final project)

Integrated Marketing Communications Course, Spring Semester 2018

“For purposes of this project, you are working for Hawk Hill Communications – a full-service IMC agency.  The client has contacted HHC to design an IMC campaign that is strategic, creative and results-driven for the selected product/service using a combination of “old” and “new” media.”

Below are some of the graphics I created to support our campaign. My group chose to create a product extension for Uber called UberPICKUP that would provide 2 drivers when called, one for you and one to pick up your car in the event that you and your car are not in the same location or if you need your car in the morning, UberPICKUP was designed to make sure you #gethomesafe in every circumstance.